Project Category: UX/UI Design

NM Higher Education Department

NM Higher Education DepartmentVisit the site

Description

The website fosters a connection between the state and the citizens, the NMHED mission is to “promote accessibility to education for all New Mexicans by providing oversight to the higher education institutions.” We worked through an iterative design process in a phased manner to redesign and rebuild the information-heavy (over 160 pages) website. Through the process of several user interviews in the discovery phase, we were able to determine the site’s priorities and primary audiences. The site is built on the ExpressionEngine content management system, an enterprise platform known for its performance and security. In addition to building and deploying the site, we also trained a large internal team to migrate content from the existing site.

Quote

“We could not have picked a better vendor to help us create and migrate to a modern – attractive, engaging, functional, easy-to-use, and responsive – website. “Everyone we’ve worked with on the Consumer51 team was accessible, enthusiastic, professional, and highly knowledgeable, a real pleasure to work with. They made a complex project an unqualified success by smoothly and seamlessly meeting all the requirements within budget, on schedule, and with no major issues. Consumer51 is top-notch and we are delighted to have them as our partner.”
- Bogi Malecki
NMHED’s Director of Information Services

Los Poblanos Historic Inn

Los Poblanos Historic InnVisit the site

Description

We redesigned and built lospoblanos.com in 2018. The user-friendly website displays the inn’s vibrant history and perfectly preserved artwork and architecture, giving visitors an overview of accommodations and amenities available to them. The goal of this project was to build a site that reflects the elegance and beauty of Los Poblanos as a living piece of New Mexican history. We built the new website using the robust Expression Engine Content Management System to allow Los Poblanos’ internal team to easily manage content on the website. The new content-rich website allows visitors to get a virtual taste of Los Poblanos, plan their visit or stay, and even reserve the facility through the website.

Performance

Upon rebuilding the site in Expression Engine with a performance-centered goal, LosPoblanos.com's site load speed more than tripled: over a broadband connection with caching disabled, the old site loaded in 5.99 seconds. The new site took just 1.39 seconds.

SEO

The transition from the old website to the new was handled smoothly, retaining search ranking in a competitive industry.

Quote

"Xynergy was such a wonderful company to work with. They are prompt, professional, knowledgeable and exceeded our expectations on what it could be like to get a project like this done. They took our designs and ideas and executed them flawlessly at each step of the process. And above all, they're such nice people."
- Amy Carrara
Brand Manager, Los Poblanos

Emplay

EmplayVisit the site

Emplay is the leader in data-driven sales coaching. Their software quickly identifies the winning characteristics of your top performing reps, most likely to close deals, and best target accounts, and then provides practical coaching guidance to help your entire sales team predictably hit their quota. Consumer51 has provided UX, product design, and marketing for this Silicon Valley start up from their prototype stage to today as they help numerous Fortune 250 clients exceed their sales goals. We helped Emplay grow from a startup to one of the most sought-after business enablement firms in California by partnering on business strategy, product development, user experience design, and content.

TapShop

The Consumer51 team invented TapShop in response to our clients’ interest in shortening their sales funnels and creating a more engaging digital advertisement experience.

Imagine, you’re flipping through a digital edition of your favorite magazine and you come across an editorial spread featuring an outfit you love. You’re interested in the shoes, jacket, shirt, pants…everything. But finding those SKU’s online can be tedious and disruptive to your magazine reading experience. At best you’ll have to link from the ad, outside the magazine, to your mobile browser, to each brand’s respective site to buy each item separately. More than likely, you’ll give up before completing the purchase. This is the problem we aimed to solve.

TapShop lets you buy each item in the outfit, from multiple merchants, in one streamlined check out process, all from the convenience of the magazine. Beyond a solution for digital magazines, TapShop is a conversion optimization platform that transforms publisher’s/affiliate’s apps and any digital media property into retail space. There’s a use case for most forms of visually driven digital advertisement. TapShop increases advertiser’s conversions by enabling consumers to buy products directly from the advertisement or editorial content without leaving the website or app.

In addition, TapShop helps publishers improve ad performance metrics by creating more engaging ads that keep users on their media property longer.

We created the logo, UI for the consumer facing in-app experience, as well as the UX mock ups for a CMS portal. The portal is designed for magazine publishers to manage their TapShop accounts across their portfolio of media properties.