A company by consumers for consumers.
We help brands connect with their target market across multiple media.
We don’t follow textbooks or industry leaders; we follow consumers. We’re not from Madison Avenue either, and our company isn’t named after Bernbach or Ogilvy - it’s named after someone far more important and timeless - the consumer.
To invent something new, sometimes you have to go back to the basics. Consumer51 was founded in 2011, driven by an inspiration to rescue marketing from jargon, complexity, and content misaligned with consumer behavior. We saw how often marketing initiatives were hijacked by process, politics, and self interest.
"Shouldn't marketing always be focused on the consumer?" We asked. It's a simple premise, really — marketing 101, but so often forgotten.
Consumer51 is a brand that reminds us that the consumer has the power. We, as consumers, make and break companies, trends, and the next success story. Doing right by consumers is the most reliable way to grow your company. Because we all wear the consumer hat many times each day, we're sure you can relate to the power of a positive consumer experience. Our secret is never forgetting that.
With this approach, we push you to 51% — that critical tipping point where your marketing takes on a life of its own — where your consumers can't help but talk about your brand with friends and family.
This is the philosophy that guides everything we do. If you resonate, we'd love to hear from you!
The swiss army knife in your marketing tool kit
As a HubSpot certified agency, you have access to a powerful marketing platform that can transform your business. HubSpot practically invented and popularized the concept of inbound marketing — arguably the most important marketing trend of the past twenty years.
If you're not familiar with inbound marketing, it's all about growing your business through valuable content that generates leads. The content could be entertaining, interesting, or educational — whatever is right for your audience and the occasion. The key is that the content is welcome and desirable because it genuinely provides values. So your audience is already proactively seeking it out. This is in contrast to traditional outbound marketing efforts which are only successful if they can break through your audiences' defenses against advertising. And then, so often they fail to provide much that could be considered "valuable." Best of all, inbound marketing is far more affordable than buying ad space in media outlets.
HubSpot also enables us to easily optimize content for search engines, so that your content is the answer to popular questions. The more your brand shows up with answers, the more you build equity in your brand and opportunities for sales. This content effectively "pulls" opportunities in, and works alongside your outbound sales tactics.
HubSpot also offers analytics, keyword analysis, landing page optimization tools, a CRM, educational content, and more. We think of it as a swiss army knife, ready for any situation and providing a broad range of services that would otherwise require half a dozen separate software subscriptions.
We've seen remarkable success with HubSpot and would love to show you a free demo of what it can do for your business.