Archives: Projects

TapShop

The Consumer51 team invented TapShop in response to our clients’ interest in shortening their sales funnels and creating a more engaging digital advertisement experience.

Imagine, you’re flipping through a digital edition of your favorite magazine and you come across an editorial spread featuring an outfit you love. You’re interested in the shoes, jacket, shirt, pants…everything. But finding those SKU’s online can be tedious and disruptive to your magazine reading experience. At best you’ll have to link from the ad, outside the magazine, to your mobile browser, to each brand’s respective site to buy each item separately. More than likely, you’ll give up before completing the purchase. This is the problem we aimed to solve.

TapShop lets you buy each item in the outfit, from multiple merchants, in one streamlined check out process, all from the convenience of the magazine. Beyond a solution for digital magazines, TapShop is a conversion optimization platform that transforms publisher’s/affiliate’s apps and any digital media property into retail space. There’s a use case for most forms of visually driven digital advertisement. TapShop increases advertiser’s conversions by enabling consumers to buy products directly from the advertisement or editorial content without leaving the website or app.

In addition, TapShop helps publishers improve ad performance metrics by creating more engaging ads that keep users on their media property longer.

We created the logo, UI for the consumer facing in-app experience, as well as the UX mock ups for a CMS portal. The portal is designed for magazine publishers to manage their TapShop accounts across their portfolio of media properties.

Neat

The Neat Company makes scanners and software that help you easily organize and store your documents as well as manage your expenses. The Neat marketing team identified accountants as a key target to help sell their line of digital scanners to small and medium sized business owners. Consumer51 was asked to draft a whitepaper on cloud accounting for The Neat Company and co-sponsor The Sleeter Group. The whitepaper effectively communicated the scanner’s many benefits to accountants and their SMB clients, increasing sales for Neat in Q1 2015.

King’s College

King's CollegeVisit the site

King’s College developed into a full-fledged institution of higher learning in 2009 with the sole objective of making world-class education available to Nepali youths at an affordable cost. In 2014, the college underwent a total transformation in terms of structure and quality, systems and processes. The college is highly regarded for its experiential entrepreneurship program and a globally sourced staff. Consumer51 was asked to create a brand identity to signify these changes, convey the institution’s competitive strengths, and help entice Nepali youths to get a world class education from home. The visual identity we created reflects a mix of traditional and contemporary elements — a school that’s in your backyard but can connect you to the world and your future. With the school’s growing investment and focus on their entrepreneurship program, we launched the new brand with a series of ads to attract prospective students with a visionary and entrepreneurial mindset.