Archives: Projects

NM Higher Education Department

Client

NM Higher Education Department

Client

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Service
  • UX/UI Design
  • Website Development
Service
139%
increase in sessions
143%
increase in new users
45%
increase in organic traffic

NM Higher Education DepartmentVisit the site

Description

The website fosters a connection between the state and the citizens, the NMHED mission is to “promote accessibility to education for all New Mexicans by providing oversight to the higher education institutions.” We worked through an iterative design process in a phased manner to redesign and rebuild the information-heavy (over 160 pages) website. Through the process of several user interviews in the discovery phase, we were able to determine the site’s priorities and primary audiences. The site is built on the ExpressionEngine content management system, an enterprise platform known for its performance and security. In addition to building and deploying the site, we also trained a large internal team to migrate content from the existing site.

Quote

“We could not have picked a better vendor to help us create and migrate to a modern – attractive, engaging, functional, easy-to-use, and responsive – website. “Everyone we’ve worked with on the Consumer51 team was accessible, enthusiastic, professional, and highly knowledgeable, a real pleasure to work with. They made a complex project an unqualified success by smoothly and seamlessly meeting all the requirements within budget, on schedule, and with no major issues. Consumer51 is top-notch and we are delighted to have them as our partner.”
- Bogi Malecki
NMHED’s Director of Information Services

Los Poblanos Historic Inn

Client

Los Poblanos Historic Inn

Client

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Service
  • UX/UI Design
  • Website Development
Service
139%
increase in sessions
143%
increase in new users
45%
increase in organic traffic

Los Poblanos Historic InnVisit the site

Description

We redesigned and built lospoblanos.com in 2018. The user-friendly website displays the inn’s vibrant history and perfectly preserved artwork and architecture, giving visitors an overview of accommodations and amenities available to them. The goal of this project was to build a site that reflects the elegance and beauty of Los Poblanos as a living piece of New Mexican history. We built the new website using the robust Expression Engine Content Management System to allow Los Poblanos’ internal team to easily manage content on the website. The new content-rich website allows visitors to get a virtual taste of Los Poblanos, plan their visit or stay, and even reserve the facility through the website.

Performance

Upon rebuilding the site in Expression Engine with a performance-centered goal, LosPoblanos.com's site load speed more than tripled: over a broadband connection with caching disabled, the old site loaded in 5.99 seconds. The new site took just 1.39 seconds.

SEO

The transition from the old website to the new was handled smoothly, retaining search ranking in a competitive industry.

Quote

"Xynergy was such a wonderful company to work with. They are prompt, professional, knowledgeable and exceeded our expectations on what it could be like to get a project like this done. They took our designs and ideas and executed them flawlessly at each step of the process. And above all, they're such nice people."
- Amy Carrara
Brand Manager, Los Poblanos

Farmington Tourism

Client

Farmington Tourism

Client

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Service
  • Digital Marketing & SEO
Service
139%
increase in sessions
143%
increase in new users
45%
increase in organic traffic

Farmington TourismVisit the site

Consumer51 was able to increase revenue-generating clicks on our client’s site by 358%. How, you ask? Science! Specifically, we performed an A/B test to compare our hypothesized design changes against a control. As a full-service team of marketers, designers and web developers, we were able to address a wide range of pain-points in order to funnel visitors towards our client’s key page.

A/B testing

A/B testing is a process of comparing two versions of a product (in this case, a website) against each other to see which performs best. It’s important to note that these tests work best on pages with high traffic. Getting enough data is crucial to get statistically meaningful results.

Because we were focusing on a whole customer experience through the site, we made sure to optimize the homepage first, that way we could drive more traffic to the valuable page where users could actually view the content.

Meet the client

Farmington Convention and Visitor’s Bureau (CVB) is a tourism agency in Northwestern New Mexico. Their goal was to increase views of their travel planner, which is a primary source of advertising revenue for the organization.

Understanding their target audience helps us to create designs that are actually relevant. Specifically, their viewers are often on a road trip, looking for information about a destination. As such, prioritizing the travel planner on mobile was key.

The challenge

We approached Farmington CVB’s goal in two steps, with the first one designed to increase traffic on the second page as much as possible.

  • Drive as much relevant traffic as possible to the travel planner page.
  • Make it as easy as possible for users to view the travel planner.
A/B Testing

The solution

1. Drive as much relevant traffic as possible to the travel planner page

Our designer subtly rearranged the page in order to make the travel planner link highly visible on all devices. This included animation on desktop, adding a brighter color, and moving the travel planner link high up on the page on tablet and mobile.

2. Make it as easy as possible for users to view the travel planner

There are three ways a user can interact with the travel planner: download it, view it online, and have a physical copy mailed to them. First, we made all three options into clearly visible buttons, rather than burying them as links within a large block of text. Second, we improved the usability of the form and rearranged the layout so that it was visible above the fold on large screens.

Vacation request page — before
Vacation request page — before
Vacation request page — after
Vacation request page — after

The Results

Over the same three month period of time, traffic more than doubled to the key landing page.

With double the traffic, we had enough hits on the Travel Planner page to move ahead with an A/B test for the second goal. The design changes to the second page doubled views of the travel planner.

Traffic to key page
Revenue generating clicks

While there are several pieces that are involved in creating a successful website, none are more important than user experience. As seen from the results of this particular case study, getting user experience correct can completely change the future path of your business.

Do you have a website that could use some improvements, or are you interested in learning more about the user experience on your site? A/B testing can be performed on any site, and nothing gives you more confident insight into your consumer’s needs and desires. Consumer51 can help formulate a strategy that will uncover exactly what your clients are looking for when they land on your site.

103%
Increase in traffic to priority content
20%
Increase in form submissions
69%
Increase in online views
46%
Additional downloads

Durango Area Tourism

Client

Durango Area Tourism

Client

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Service
  • Website Development
Service
139%
increase in sessions
143%
increase in new users
45%
increase in organic traffic

Durango Area TourismVisit the site

Durango.org is a highly customized site that combines stunning imagery with robust functionality. The site was designed with cutting-edge parallax visuals that attempt to capture Durango’s scenic vistas and thriving tourism industry.

Features

  • Dynamic parallax design
  • Responsive formatting for devices of all sized
  • Custom website design
  • Customizable itinerary planner

Durango’s site also features an extensive tourism directory and a trip-planning functionality. Users can browse through local events, museums, parks, trails, and plan a trip in advance. Then, using an industry-leading itinerary builder, the user can:

  • Save itineraries to view/manage them at a later date
  • View destinations on a map
  • Create multiple itineraries and move items between them
  • Remove individual items or entire itineraries

College Planning Solutions

Client

College Planning Solutions

Client

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Service
  • UX/UI/Web Design
  • WordPress Development
Service
139%
increase in sessions
143%
increase in new users
45%
increase in organic traffic

College Planning SolutionsVisit the site

College Planning Solutions, a company offering financial guidance for parents of aspiring college students, came to us with a request for a website. The goal with the site was to help users easily sign up for seminars to learn more about how to fund college education for their children.

Circle of Life

Client

Circle of Life

Client

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Service
  • UX/UI/Web Design
  • WordPress Development
Service
139%
increase in sessions
143%
increase in new users
45%
increase in organic traffic

Circle of LifeVisit the site

Circle of Life, a home healthcare services company specializing in care for Native American elders, approached us to redesign their web presence. We helped the organization modernize and consolidate two websites it operated. The result was an organized presence on the web that’s easy to navigate for users and search engines.

Beau Mitchell Boutique

Client

Beau Mitchell Boutique

Client

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Service
  • UX/UI/Web Design
  • WordPress Development
Service
139%
increase in sessions
143%
increase in new users
45%
increase in organic traffic

Beau Mitchell BoutiqueVisit the site

Beau Mitchell Boutique is a high-traffic appliqué embroidery site that offers unique and creative design files to users around the world. To meet the demands of the company’s user base, we developed the site in WordPress to have e-commerce functionality. The site is also hosted on our hosting51.co platform.

Santa Fe Spirits

Client

Santa Fe - Spritis

Client

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Service
  • Website Design
  • Website Development
  • Digital Marketing
Service
139%
increase in sessions
143%
increase in new users
45%
increase in organic traffic

Santa Fe - SpiritsVisit the site

Whats New? How about an American Advertising Awards 2013 Silver Addy Award for Best Responsive Design (mobile versioning) on Santa Fe Spirits Website! That's right! What is a Responsive Design? Responsive is a form of coding that makes websites re-size themselves to accommodate any screen, be it a tablet or a smartphone. Have you ever tried browsing a website on your mobile phone but everything was too small to read? Squint no more by adding a responsive design to your site today! Consumer51 custom designed imagery and animation throughout the website. Each spirit has its own brand and animation. The website was built in Expression Engine CMS and includes an interactive retailer locator directory, recipes, blog, awards and more. This project also included basic SEO initialization and analytics tracking.

Features:

  • Award Winning Website
  • Designed for Mobile Devices
  • Custom Graphic Design and Animation (works on iPads)
  • eCommerce - Shopping Cart
  • Built in Expression Engine CMS
  • Online Marketing - SEO Initialization & Analytics

Emplay

Client

Emplay

Client

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Service
  • UX/UI/Web Design
  • Rapid Prototyping
Service
139%
increase in sessions
143%
increase in new users
45%
increase in organic traffic

EmplayVisit the site

Emplay is the leader in data-driven sales coaching. Their software quickly identifies the winning characteristics of your top performing reps, most likely to close deals, and best target accounts, and then provides practical coaching guidance to help your entire sales team predictably hit their quota. Consumer51 has provided UX, product design, and marketing for this Silicon Valley start up from their prototype stage to today as they help numerous Fortune 250 clients exceed their sales goals. We helped Emplay grow from a startup to one of the most sought-after business enablement firms in California by partnering on business strategy, product development, user experience design, and content.

Wednik

Client

Wednik

Client

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Service
  • UX/UI/Web Design
  • Website Development
Service
139%
increase in sessions
143%
increase in new users
45%
increase in organic traffic

Wednik

Wednik is an online portal that helps couples plan the wedding of their dreams while still being financially savvy. Consumer51 was asked to provide web design to key pages of their site, providing a more intuitive UX and increasing conversions. We also humanized their copy, driving the emotional benefits of financially responsible wedding planning.